AIR ASIA

AirAsia (stylized as airasia) is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries. In 2007, The New York Times described the airline as a "pioneer" of low-cost travel in Asia. It has also consistently been named as the world's best low-cost carrier for 13 years by Skytrax in a row in international travel and airline awards, including the latest award for 2022. AirAsia is the sponsor of Malaysia national football team, Singapore national football team, Jamshedpur FC and Queens Park Rangers. AirAsia is also a former sponsor of Manchester United and the Asia leg of Taylor Swift's Red Tour.

Now everyone can fly.

Project overview:

Worked on rebranding the company logo

Existing Logo:

Brand logo

Tail logo

Symbol logo

1.Font Choice: The font used in the Air Asia logo has also been criticized. Some people feel that the font looks too generic and doesn't stand out.

2.Color Choice: While the color red is often associated with energy, passion, and excitement, it can also be associated with danger, which may not be the best choice for an airline logo. Additionally, the combination of red and white in the Air Asia logo can sometimes appear too stark and harsh.

3. Limited scope: The Air Asia logo has been criticized for its lack of versatility. Some people believe that the logo is not well-suited to be used across a wide range of applications, such as in marketing materials or on merchandise.

4.Unprofessional: Some people believe that the Air Asia logo looks unprofessional and unsophisticated. The font used in the logo has been criticized for its simplicity, and the overall design has been described as being too basic.

Concept Logo:

A letterhead-type logo is a type of logo design where the initial letter of the company's name is modified or stylized in a pictorial representation. This type of logo is effective in creating a strong brand identity as it incorporates a visual element that is directly linked to the company's branding. The use of simple and useful elements in the logo design is important as it helps to create a memorable and recognizable visual representation of the brand. A letterhead-type logo design can achieve this by using a single, strong image that is directly linked to the company's product, service, or industry. By using a familiar image, the target audience can easily relate to the logo and connect it with the company's offerings.

Blue is a popular color choice for flight logos due to its association with trust, reliability, and professionalism. Blue is also the color of the sky, which makes it a natural fit for companies in the aviation industry. In color theory, blue is considered a cool color, which can create a sense of calmness, stability, and tranquility. It is also associated with intelligence, logic, and efficiency, which are qualities that are highly valued in the aviation industry. When designing a flight logo using blue, it is essential to consider the shade of blue that best represents the company's brand identity. For example, a lighter shade of blue may convey a sense of friendliness and approachability, while a darker shade of blue may suggest sophistication and elegance.

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MuseoModerno is a contemporary geometric typeface. It’s a modern geometric sans serif. they have basic geometric shapes like (circle, square, triangle). Geometric designs are inspired by shapes like circles, triangles, and squares, which gives the font a structured balance and makes it perfect for logos, branding, and all ranges of design.