NEEDBEE

Needbee is the phone application that will help users to incorporate fresh local produce from local people like milk products, fruits and vegetables and home made products in their fast pacing life

In this fast pacing world , everyone depends on packed food items. No one has an easy access to local cultivators or producers for fresh products instead they often look for goods in one place packaged and travelled a long distance burning resources which increases the carbon footprint and users are subjected to products which are low in quality and deficient in natural components.

Find the fresh thing just within your reach.

The problem:

The goal:

To be a chain between the local producers and the customers for their daily fresh needs. Also providing opportunity to promote local production. To generate self sustainability on a small scale in city or town.

User research:

To identify the issues and get better idea on the current scenarios, I did a secondary research. Based on those inputs, I have done primary research by conducting interviews to better emphatize with the users

Background:

Carbon footprint, sounds strange right?.. Well it is a major issue we all are liable for. Carbon footprint is a concept used to quantify the impact of an activity, a person or a country on climate change. Activities like driving, buying a pair of shoes, cooking delicious food, we contribute to the emission of carbon dioxide and other green houses gases into the atmosphere. Its our carbon footprint.

Greenhouse gases emitted through the process of production and consumption of goods. Supply chain in the food production is responsible for about 4.68 percent of the worlds greenhouse emissions, which include retail, packaging, transport and food processing. Small changes can make a big difference in the long run to control global warming by consuming fresh and local goods.

Empathy Mapping:

User flow:

User story:

“As a Housewife, I want to connect to the local cultivators for fresh fruits and vegetables, So I can keep me and my family safe.”

Visual designs:

Buyer's Screen

Seller's Screen

Color theme:

I want the brand to associate with nature, growth, and the environment that's why I chose green as my primary color. Green is also associated with health and well-being, as it is the color of many nutritious foods and herbs.

Typography:

Inter is a typeface carefully crafted & designed for computer screens. Inter features a tall x-height to aid in the readability of mixed-case and lower-case text.