MRTTIKA

Mrttika is a car perfume brand, which gives you similar to the one that is experienced when the first drop of rain falls on parched earth. Its delicate calming and relaxing fragrance offers the most tranquil experience while you drive in the car. Kannauj is the city in Uttar Pradesh, India also known as ‘ The perfume capital of India” had mastered the art of distilling the delicate fragrance of the fresh rain on dry soil into a perfume long before Australian mineralogists, Isabel Joy Bear and Richard Grenfell Thomas, discovered the chemistry behind the heady smell and named it ‘petrichor’. Known as ‘mitti-attar’, it is one of the most sought-after perfumes of Kannauj.

Indulge your soul in the fragrance of petrichor

Project overview:

Branding, packaging, and concept design for the company.

Initial sketches:

Since It is a maati attar( scent of rain), I wanted the background graphics to portray the same impression, for which using watercolor as a medium, will give a wet soil effect, which will give similar essence to the packaging.